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Balance Point Capital Announces its Investment in FreshAddress, LLC.
Balance Point Capital Announces its Investment in FreshAddress, LLC.
March 14, 2018 | Balance Point News

Westport, CT, March 14, 2018 – Balance Point Capital (“Balance Point”), in conjunction with its affiliated funds, Balance Point Capital Partners II, L.P. and Balance Point Capital Partners III, L.P. is pleased to announce its investment in FreshAddress, LLC (“FreshAddress” or the “Company”).  Continuing with its theme of providing flexible capital, Balance Point invested debt capital and structured preferred capital in support of TZP Growth Partners’ investment in the Company. 

Founded in 1999 and headquartered in Newton, MA, FreshAddress is an email marketing intelligence company that helps businesses clean, correct, grow, and leverage their email lists for maximum return on their investment. Service offerings include industry-leading, patented Email Change of Address (ECOA) service, SafeToSend® Email Validation, and a full suite of related services.  FreshAddress has evolved from a free Email Change of Address (ECOA) website operated out of its founder’s kitchen into an email marketing industry powerhouse with thousands of clients, including 25% of the Fortune 100 and many of America’s leading nonprofits.

“We believe the Company’s compelling solution set and experienced management team have positioned it well for continued growth.  We are excited to partner with Bill Kaplan, Austin Bliss and the rest of the FreshAddress team and look forward to supporting the Company’s progress and advancement,” said Balance Point Capital Partner, Justin Kaplan.

Bill Kaplan, CEO of FreshAddress said, “We are excited to have Balance Point as a partner.  Balance Point’s ability to understand our company’s fundamental business drivers and their experience structuring customized financing solutions will provide meaningful support for our company’s future growth."

About Balance Point Capital

Balance Point Capital is an alternative investment manager focused on the lower middle market.  With approximately $625 million in assets under management as of December 2017, Balance Point invests debt and equity capital in select lower middle market companies across a variety of investment vehicles.  We take a long-term, partnership approach to investing and are committed to building lasting relationships with our partners, management teams and intermediaries.  Balance Point Capital Advisors, LLC (referred to herein as Balance Point Capital) is a registered investment adviser. Further information is available at

Investment Criteria

Balance Point Capital is seeking investment opportunities within the middle market. Balance Point invests across the capital structure (unitranche, subordinated, mezzanine debt, structured, preferred, and common equity) and customizes its investment structures to meet the strategic goals of the company. Our investment size ranges from $10 million to $50 million. Please contact Alex Bues ( or Justin Kaplan ( to learn more about Balance Point Capital and the investment opportunities the firm seeks.