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Balance Point Capital Announces its Investment in SmartyPants, Inc.
Balance Point Capital Announces its Investment in SmartyPants, Inc.
April 23, 2019 | Balance Point News

Westport, CT, April 23, 2019 - Balance Point Capital ("Balance Point"), in conjunction with its affiliated funds, Balance Point Capital Partners II, L.P. and Balance Point Capital Partners III, L.P., is pleased to announce its investment in SmartyPants, Inc. ("SmartyPants" or the "Company"), a portfolio company of North Castle Partners. Balance Point provided growth capital to facilitate a refinancing of the existing capital structure and support the continued trajectory of the Company.

Launched in 2011 and headquartered in Marina Del Rey, CA, SmartyPants is a leading producer of premium, multifunctional supplements for humans (and their dogs) across multiple formats. The Company strives to make it easier for people to stick to a healthy routine by providing consumers with “all-in-one” nutritional supplements that combine the highest quality, sustainably sourced ingredients with great taste at a compelling value proposition. One of the fastest growing supplement brands across all channels of retail, the Company maintains an omni-channel presence with products sold both online and through a brick-and-mortar retail distribution network of approximately 15,000+ doors across natural, grocery, club, and mass channels.

Justin Kaplan, Partner of Balance Point Capital, remarked “Balance Point is excited to partner with Courtney Nichols Gould, Gordon Gould and the rest of the SmartyPants team. We believe the Company’s best-in-class products and strong brand create a leading position in the supplement market. We look forward to supporting the Company on its journey.”

Gordon Gould, co-CEO and co-founder, commented, “We are excited to have Balance Point as a partner. Their flexible capital mandate and their ability to understand the growth dynamics of our business made them an ideal partner for SmartyPants.”

About Balance Point Capital

Balance Point Capital is an alternative investment manager focused on the lower middle market. With approximately $835 million in assets under management as of December 2018, Balance Point invests debt and equity capital in select lower middle market companies across a variety of investment vehicles. We take a long-term, partnership approach to investing and are committed to building lasting relationships with our partners, management teams and intermediaries.